AI Insights · Timothy · October 2021
Top 5 Health and Fitness Apps in New Zealand Q3 2021
Discover the performance trends of the top 5 health and fitness apps in New Zealand during Q3 2021, including insights on weekly downloads, revenue, and active users.
In Q3 2021, the health and fitness app market in New Zealand saw notable activity among the top 5 applications. Here's a closer look at the performance of Headspace: Sleep & Meditation, Calm, Strava: Run, Bike, Hike, MyFitnessPal: Calorie Counter, and Flo Period & Pregnancy Tracker.
Headspace: Sleep & Meditation showed a consistent trend in weekly revenue, peaking at approximately $12K in the last week of August. Weekly downloads saw a gradual decline, starting from around 2.5K at the end of June to about 1.6K by the end of September. Active users also demonstrated a slight reduction, moving from 15.5K to approximately 13K over the quarter.
Calm experienced fluctuations in weekly revenue, with a notable peak of around $12.4K in the week of August 23. Downloads were relatively stable but dipped towards the end of the quarter, falling from 2.3K in late June to 1.4K in late September. The app maintained a strong active user base, hovering around 23K to 24K users throughout the period.
Strava: Run, Bike, Hike saw significant weekly revenue spikes, notably reaching about $14K in mid-August. Weekly downloads surged in mid-August as well, peaking at over 5K. Active users consistently grew, starting from 25.7K at the end of June and reaching approximately 34.3K by the end of September.
MyFitnessPal: Calorie Counter exhibited a steady increase in weekly revenue, culminating at around $11K in the final week of September. Downloads saw a gradual rise, peaking at about 2.6K in early September. Active users remained robust, fluctuating between 57K and 64K throughout the quarter.
Flo Period & Pregnancy Tracker showed stable weekly revenue with a peak of approximately $9K in the last week of September. Downloads were consistent, averaging around 2.2K to 2.8K per week. The app maintained a strong active user base, consistently around 69K to 70K users during the quarter.
These insights are based on data from Sensor Tower, providing a comprehensive overview of the health and fitness app market in New Zealand for Q3 2021. For more detailed analytics and trends, visit Sensor Tower.
